___ James Auger and Jimmy Loizeau have been collaborating on projects since the concept of the Audio Tooth Implant was first conceived in October 2000. [Industrial] Design is mostly concerned with the process of bringing products to market, making them desirable and therefore saleable. With a slight sideways step: removing the commercial aspect from the requirements of the object, it can adopt a whole different agenda, questioning the process that gives birth to it rather than blindly conforming to it. In this way design can comment on consumer culture, the role of products and the ubiquity and function of technology. It becomes a tool for questioning rather than problem solving. Through the development and dissemination of speculative and critical products and services we hope to instigate a broader analysis of what it means to exist in a technology rich environment both today and in the near future. Their goal is for this analysis to take place over a broad a spectrum as we can achieve. The work may be seen anywhere from Wired magazine to The Sun newspaper, or as a demo in a public square in Linz to an exhibition in Beijing. Many of their projects are self-generated and self-funded but we also participate in industry funded research projects, commissions, workshops and the very occasional commercial project.